Don't Make These Common Squarespace Mistakes
Introduction
You don't need a coding degree to make a beautiful website using Squarespace, a powerful website builder. Web performance, search engine optimization, and user experience can all take a hit when users commit typical mistakes, even when the interface is designed to be easy to use.To make sure your Squarespace site works properly, we'll go over the most typical pitfalls and how to avoid them in this article.1. Mobile Optimization Ignored
The Error:
When creating a website on a desktop, many people overlook the importance of testing it on mobile devices. A large percentage of website visitors access the site using mobile devices; hence, failing to optimize for mobile devices may result in a subpar user experience and excessively high bounce rates.
How to Repair:
To observe how your site appears on various devices, utilize Squarespace's mobile preview option.To avoid having to manually modify the layout to different screen widths, go for mobile-responsive themes .On mobile devices, make sure the text, photos, and buttons are all sized correctly and clickable.
2. Putting Too Many Graphics and Videos on the Site
The Error:
Website speed, user experience, and search engine optimization can all take a hit when high-resolution media files are uploaded without optimization.How to Repair:
Apply compression to your images using a program like Tiny NG or Image Optimum before you submit them. To optimize and resize pictures, use Squarespace's built-in editor. Use lazy loading to load images only when they are needed. It may be more convenient to embed movies from sites like Vimeo or YouTube rather to upload them directly.3. Disregarding Recommended SEO Procedures
The Error:
Squarespace users sometimes make the mistake of thinking their site is already optimized for search engines. However, without correct SEO tactics, their website can end up poorly visible on Google.How to Repair:
Titles and descriptions of websites and blog posts should be filled with keywords.Structured data and clean URLs are two of Squarespace's SEO features that you should enable.
Make sure that image alt text and meta descriptions are optimized. Create high-quality material on a regular basis to boost search engine results.
4. Excessive Use of Colors and Fonts
The Error:
Website visitors may become confused and unprofessional if there are too many typefaces and color schemes.How to Repair:
Use two or three complimentary fonts consistently to create a consistent font hierarchy.Stick to a consistent color palette that represents your business. To keep things looking neat and tidy, use Squarespace's built-in design settings.
5. Neglecting to Establish an Appropriate Navigational Framework
The Error:
Users get frustrated and experience high bounce rates due to poorly designed website navigation, which makes it tough for them to locate crucial pages.How to Repair:
Cut down on the number of menu options to make navigating easy and straightforward.Efficiently manage material using dropdown menus and categories.
Make sure the Contact, About, and Services pages are easily accessible.
6. Putting Off Optimizing for Page Speed
The Error:
The user experience and search Squarespace engine optimization (SEO) of a Squarespace website are both negatively affected by slow page loads.
How to Repair:
Reduce reliance on scripts and widgets developed by other parties.Make images smaller and make lazy loading work.
Google Page Speed Insights and GT Metrix should be used on a regular basis to check the speed of your website.
7. Failing to Make Use of CTAs
The Error:
Reduced engagement and conversions are the results of many websites' lack of obvious calls to action.How to Repair:
"Sign Up Now" and "Get a Free Quote" are two examples of powerful, action-oriented language.Strategically position calls to action in highly visible locations.
On mobile devices, make sure buttons are big and easy to click.
8. Not Frequently Updating Content
The Error:
You can hurt your trust and search engine rankings with a static website that has old material.How to Repair:
Blog, portfolio, and service updates should be made on a regular basis.Make sure there are no broken links or out-of-date details. Keep your site up-to-date by updating the images and testimonials.
9. Skipping the Analytics Tracking Setup
The Error:
It is difficult to gauge success and find improvement opportunities without tracking website performance.How to Repair:
To keep tabs on site visitors and their actions, set up Google Analytics.Learn more about your site's audience and how they interact with it with Squarespace's in-built analytics .Get conversion tracking set up.
10. Disregarding Website Security
The Error:
Your site can become susceptible to cyber assaults if you disregard the security settings.How to Repair:
Squarespace provides free SSL certificates, so make sure to enable SSL.Implement robust password policies and make use of two-factor authentication .Backup your website content on a regular basis.
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